Marketing of the One of the Major Automobile Manufacturers in the Coursework

Essays on Marketing of the One of the Major Automobile Manufacturers in the World Coursework The paper "Marketing of the One of the Major Automobile Manufacturers in the World" is an outstanding example of coursework on marketing. Marketing is one of the vital business operations of any organization. Marketing ensures that an organization is able to make its products known in the market and in the process possibly attract customers. Marketing is a dynamic process and is subject to change depending on the changing patterns in the market. Ideally, marketing cuts across all the operations in an organization; from the product design process to its actual sale, specific marketing concepts must be taken into account. The following report will give a deep insight into marketing in the automobile manufacturing industry, with a special focus on Toyota Motor Corporation.2.0 SMART ObjectivesToyota Motor Corporation Limited was established in 1939. The company focuses on the manufacturing of high tech automobiles at the minimum costs. The company’s global vision is to be a leader in mobility by developing the most responsible and safest means of transporting people from one location to another. The vision commits the company to the upholding of quality, continuous innovation and the embracement of eco-friendly solutions. Toyota Motor Company is part of the larger Toyota Industries Corporation which is a range of industries that are geared towards ensuring that the motor manufacturing unit is well supplied with all the raw materials among other requirements. The total capital of the company is 397.05 billion Yen (Toyota Motor Corporation 2013, p.1). In the 2012 – 2013 financial year, the company had sales equivalent to 22, 064. 1 billion Yen and produced 8,698,000 vehicles (Toyota Motor Corporation 2013, p.1). The company employs 331, 876 employees, directly. The company uses strategic operation policies such as Jidoka and Just in Time so as to ensure that it minimizes its operating costs and in the same process ensures that it produces products that are able to satisfy the needs of customers sufficiently. The following sections will analyze key marketing aspects with respect to Toyota Car Manufacturing Company.3.0 Hierarchy of StrategiesNormally, organizations have different levels of strategies, each of which is meant to enable it to meet a specific set of objectives within the given level (Kathuria Porth, 2003). The hierarchy of strategies has three main levels namely corporate, business-level and functional strategies. Corporate strategies dictate which kind of business an organization is involved in and the development strategy of the organization. Business strategies focus on the domain of the business and its development strategy. The functional/ marketing strategies focus on specific operations in the organization which is needed for it to succeed in the market. TCM implements its strategy by the use of the three different levels of corporate strategy.